NEOM welcomes leading industry figures and investors to Hong Kong showcase as part of its ‘Discover NEOM’ China tour

NEOM, Saudi Arabia, April 21, 2024 — NEOM has concluded its ‘Discover NEOM’ China tour with an event at its last destination, Hong Kong. The event, held at M+ in the West Kowloon Cultural District, was organized in partnership with the Belt and Road Office (BRO) under the Commerce and Economic Development Bureau (CEDB) of the Government of the Hong Kong Special Administrative Region (HKSAR).

A series of presentations by the NEOM leadership team led the event agenda, showcasing the progress and milestones of NEOM to date, as well as the partnership and investment opportunities available to the audience.

A private showcase, entitled ‘Discover NEOM: A New Future by Design’, was a highlight of the event, providing guests with an immersive experience that explored THE LINE, the 170-kilometer-long city that will be the future of urban living; Oxagon, which is redefining the traditional industrial model; Trojena, the mountain resort of NEOM, and finally, Sindalah, a luxury island destination in the Red Sea that will be open to the public later this year.

Nadhmi Al-Nasr, CEO, NEOM, said: “We would like to thank the finance and business sector for their support and contribution to the success of our tours "Discover NEOM". We enjoyed showcasing NEOM’s tangible on-the-ground progress and discussing the range of investment opportunities available to Hong Kong companies. We are looking forward in continuing to engage with our Hong Kong partners to meet our shared goals for a better future.”

Mr Algernon Yau, Secretary for Commerce and Economic Development of the Government of the HKSAR, said: “It gives me great pleasure to welcome the NEOM leadership team to Hong Kong.  As an open economy and one of the world’s top financial, investment and innovation hubs, Hong Kong stands ready to support Saudi Arabia in achieving its vision, while bringing growth opportunities for Hong Kong. Saudi Arabia are key players in the development of the Belt and Road Initiative (B&RI). With our internationally-benchmarked professional services and talent pool, Hong Kong can provide

support for projects, such as NEOM, along the Belt and Road countries.  We will continue to foster exchanges and co-operation with Saudi Arabia on all fronts, with a view to achieving mutual benefits and contributing to the B&RI.”

Discover NEOM Hong Kong is the latest stop for the global roadshow, and follows events in key markets including Beijing, Shanghai, Seoul, Tokyo, Singapore, New York City, Boston, Washington, D.C., Miami, Los Angeles, San Francisco, Paris, Berlin and London.