Website Privacy Notice

At NEOM we want you to understand what information we collect, and how we use and share it. That's why we encourage you to read our Privacy Notices. This helps you use NEOM products and services in the way that's right for you.

In the Privacy Notice, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of this Notice includes helpful examples and simple language to make our practices easier to understand. We’ve broken our Notice into sections for ease, and we’ll continue to make improvements like adding links to resources.

We are committed to protecting the personal information of all website visitors to the NEOM.com domain.

This Notice, governed by the Personal Data Protection Law of Saudi Arabia (PDPL), explains how we responsibly and lawfully collect and use your information, and how we protect your privacy.

This Notice should be read together with:

a) NEOM’s Cookie Policy, which explains when and how NEOM collects your cookies when you visit NEOM Platforms; and

b) NEOM’s Terms of Use, which governs access and use of NEOM’s websites and domains. 

We are NEOM. And this is the NEOM.com website.

NEOM is a company incorporated in the Kingdom of Saudi Arabia with commercial registration number 3550134238 and having its registered address at: 

NEOM Community, Building 4758 
Unit 2, 9136, Al Khuraybah 
Tabuk, 49643 
Kingdom of Saudi Arabia   

As a business entity in the Saudi Arabia, we comply with the laws of the Kingdom as well as other applicable global laws and regulations.

If you have any concerns or questions about how we look after your personal data, contact our Personal Data Protection Office at the following email address:

Email: data.privacy@neom.com

Personal data is any data, regardless of its source or form, that identifies a person such as a visitor to the NEOM.com website- i.e. you - or may make the identification of that person possible.

The NEOM.com website must process the following personal information:

• Essential Browser Data and Trackers: such as your IP address and other website tracking information through “essential cookies”. 

The NEOM.com website may process the following personal information:

• Personal identifiers: such as your name, location, language selection and other preferences you choose to submit online. 
• Contact Details: such as phone number and email addresses provided in contact forms. 
• Optional Browser Data and Trackers: such as your IP address, browser/device type and version, operating system, referral source, length of visit, page views and Website navigation paths, as well as information about the timing, frequency, and other website tracking information through “optional cookies”. 

Your personal data is collected by NEOM:

• Directly from you when you submit information such as registering your personal data in any contact form or online submission, or through other NEOM.com interactive services.
• Indirectly from the web server which sends a short stream of identifying information to your web browser in the form of cookies.

We only use personal data for the purpose it was collected for.

We process your personal data for the following reasons and have established a legal basis in law for doing so as follows. We rely on consent for the following activities:   

• Communication: Such as when we respond to messaging, resolve queries or handle other submissions from you.
• Marketing and Advertising: Promoting NEOM regions and services to you based on your interests and behavior. 
• Quality Review: Such as when we review data about how users interact with our services, including access dates and times, website features or pages viewed, browser type, website crashes, and other system activity to monitor and improve performance.

And legitimate interest to ensure site security, such as when we monitor traffic to identify whether the site is being used as expected.

In the event that any activity has relied on your consent, you may withdraw that consent at any time. There may be another legal basis which requires us to process your personal data.

If you decline to provide personal information, we may be unable to provide a service or offering as described earlier such as providing you with additional information about NEOM or responding to your enquiries.

Your personal data is stored securely either at NEOM or at a cloud computing service provider based in the Kingdom of Saudi Arabia.

Personal data is only stored for as long as it is necessary to fulfil the purposes for which it was collected. Personal data is retained for defined retention periods in line with regulatory, legal, and professional body standards and guides. This length of time may vary depending on individual circumstances. We regularly review our data retention period to ensure we are not keeping personal data for longer than necessary.

Any personal data subject to deletion is securely disposed of in line with NEOM’s Data Operations Policy and Guidelines.

We will not disclose your personal data to any third party for direct marketing purposes.

You can exercise your privacy rights, under certain circumstances, pursuant to the Kingdom’s Privacy Laws and Regulations. These rights are not absolute and are subject to qualifications.

Right to be Informed: You have the right to be provided with information about how we use your personal data, and about your rights.

Right of Access: You have the right to access your personal data.

Right of Request: You have the right to request a copy of your personal data in a readable and clear format.

Right to Correction: You have the right to request the correction of your personal data.

Right to Destruction: You have the right to request the destruction of your personal data.

Unless otherwise stipulated by the law, you will not be required to pay any fees in return for exercising this right. You will receive a response within 30 days from receipt of the request.

You can exercise any of these rights, ask questions about how we use personal data, or complain by contacting us at:

Email: data.privacy@neom.com

If you have any concerns, or should you feel we have failed to comply with our obligations, you can file a complaint to the NEOM Personal Data Protection Office: data.privacy@neom.com

If you are not satisfied with how we process your data protection complaint, or if we fail to respond within 30 days, you can file a complaint to the Competent Authority, namely, the Saudi Data & AI Authority (SDAIA):

SDAIA
Digital City
Riyadh, 12382
Kingdom of Saudi Arabia

Website: sdaia.gov.sa
Call: 8001221111
National Data Governance Platform: dgp.sdaia.gov.sa

This is version 2.1 of the NEOM Website Privacy Notice, published 16 April 2025.